Research
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Nespresso And Greenwashing – How Were They Able To Successfully Do It?
If you aren’t familiar with greenwashing, it is the process of a company portraying a product through marketing in a way that indicates they are environmentally conscious. In reality, they are doing very little if anything to help the environment. Such marketing can inspire consumers to buy that product over other options. They love the idea of getting the product or service they desire. At the same time, they feel good about helping the environment. It is misleading and the process has many consumers mad about it! They feel the company tried to manipulate them. Such is the case of Nespresso, and they are a top example of how greenwashing…
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Greenwashing 7 Sins
Greenwashing: Understanding its Presence in Marketing and how to Identify it Some companies do all they can to get you attracted to their products. They try numerous tactics, and one of them is greenwashing. This is the process of giving the implication the company is doing more for the environment than they really are. They understand many consumers look for eco-friendly products. When the market in such a way, they can get that share of their target audience. The business doesn’t go to its competitors. It is legal, but it isn’t a good practice for them to be involved with. As consumers learn more about greenwashing and the companies involved,…
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Fairwashing – What it is and how to Spot it
Advertising and marketing influence consumers on many levels. There can be certain factors that encourage you to buy selected products. One of them is your desire to hold companies to standards of fair trade. There is a difference between those authentic efforts though and clever marketing to give that impression. When they are intentionally trying to give you that impression but not following through it is known as fairwashing. Authentic fair trade can have several different concepts involved. They may include: Direct benefits to the communities where products are grown Directly buying from growers Environmentally sustainable Fair pricing Labour laws are followed, absolutely no child labour Traceability Transparency Fair trade…
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Cloth Diapering 101: The Beginner’s Guide to Cloth Diapering
Choosing cloth diapers over disposable ones will save plenty of money. Babies go through numerous diapers every single day! That adds up fast for the monthly household budget. Cloth diapers are also better for their skin and for the environment. Disposal diapers take up space in the landfills. They also allow the waste from them to get into the ground and into waterways. Many parents are interested in using cloth diapers, but they aren’t sure where to start! This beginner’s guide to cloth diapers can get you pointed in the right direction. While you have an initial investment for the cloth diapers, after that you just wash them and reuse…
