• fairwashing

    Fairwashing – What it is and how to Spot it

    Advertising and marketing influence consumers on many levels. There can be certain factors that encourage you to buy selected products. One of them is your desire to hold companies to standards of fair trade. There is a difference between those authentic efforts though and clever marketing to give that impression. When they are intentionally trying to give you that impression but not following through it is known as fairwashing. Authentic fair trade can have several different concepts involved. They may include: Direct benefits to the communities where products are grown Directly buying from growers Environmentally sustainable Fair pricing Labour laws are followed, absolutely no child labour Traceability Transparency Fair trade…