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    Nespresso And Greenwashing – How Were They Able To Successfully Do It?

    If you aren’t familiar with greenwashing, it is the process of a company portraying a product through marketing in a way that indicates they are environmentally conscious. In reality, they are doing very little if anything to help the environment. Such marketing can inspire consumers to buy that product over other options. They love the idea of getting the product or service they desire. At the same time, they feel good about helping the environment. It is misleading and the process has many consumers mad about it! They feel the company tried to manipulate them. Such is the case of Nespresso, and they are a top example of how greenwashing…